Scottish Cancer Prevention Network

Art and Design Prize 2017


Oct 17

We are delighted to announce Ibrahim Karim and Erin Docherty as this year’s recipients of the SCPN Art and Design prize for Creative Communication. Both third year students at Duncan of Jordanstone Art College, Dundee; ‘Dougal the Dog’ was created as part of their third year project on cancer prevention.

Research shows that overweight adults have an increased risk of a cancer diagnosis. Shocked by the fact that 65% of Scottish adults are overweight or obese Ibrahim and Erin set about making a short video which could be used to encourage individuals to make small behaviour changes. Dougal, the dog, advocates portion control and substitution of healthier foods in to our diet – changes made in the same way we change what we listen to, watch and wear. This lovable pup teaches us to make lifestyle changes to reduce our risk of a cancer diagnosis.

When we had the chance to interview the winning pair, Ibrahim told us: “When we came up with Dougal, the main thing we wanted was he would appeal to a wide audience, and the whole idea of small change… it’s all about lifestyle.” Ibrahim and Erin wanted Dougal to be appealing to all kinds of people and act as a pioneer of making small changes to diet, exercise and lifestyle.

Watch out for Dougal as we will be using him in many of our future communications. We wish both Ibrahim and Erin all the best in their final year and onwards!

Watch the video on our website