Professor Annie S. Anderson, Professor of Public Health Nutrition, University of Dundee
No one interested in cancer prevention could have missed the media coverage on the cancer risks associated with the consumption of processed and red meat. There is probably a doctoral thesis on how misleading the media can actually be. Here is my own personal example:
I was called by a journalist working for a local paper to discuss the recent report by the International Agency for Research in Cancer (IARC) (summarised in the Lancer paper http://www.sciencedirect.com/science/article/pii/S1470204515004441). We agreed that she would type up what I said and that I would see her copy before going to press. She duly sent copy which by and large reflected what I said and required a couple of very minor tweaks.
The expert said
The expert DID NOT say
“Keep fry-ups on the menu but not too often”
Which is what the headline said (with a very large picture of fried processed meats).
In response to my letter of complaint, the Editor agreed that I had not been asked about fry-ups but they thought this relevant for a Dundee audience….